Essence
01
Core identity
02
Logo
Design elements
03
Color
04
Typography
05
Patterns & Frames
Expression
06
Photography
Essence
01
Core identity
02
Logo
Design elements
03
Color
04
Typography
05
Patterns & Frames
06
Design Elements
Expression
07
Photography
08
Applications
Logomark
Download Logo FilesColor Variation & Animation
The Jow logo should only be shown in our primary and neutral tones (jow orange, cream, charcoal, and white).The primary color combination pairs the Jow Orange and the Jow Cream from the key color palette.If required, the logo can be used in white and black (for instance, over a photograph).
Usage
Clear Space
The logo requires clear space surrounding it to ensure visibility and legibility across all platforms. For the logo, the clear space (x) is the height of the counter in the O.
Minimum Size
To maintain legibility of the logo, the minimum logo size must be respected. This is vital for readability and brand identification.The example is shown at the minimum size. There is no maximum size.
Max. Size Digital
.png)
Max. Size Print
.png)
Misuses
Don’t use too many glyphs in one header
Don’t use too many glyphs in one header
Don’t use too many glyphs in one header
Don’t rotate the logo
Don’t change transparency
Don’t change the spacing between the letters
Don’t distort the logo
Don’t add effects to the logo
Don’t use it in colors not specified
Partnerships Lockups
The Jow logo should only be shown in our primary and neutral tones (jow orange, cream, charcoal, and white).The primary color combination pairs the Jow Orange and the Jow Cream from the key color palette.If required, the logo can be used in white and black (for instance, over a photograph).
Download TemplateThe logo requires clear space surrounding it to ensure visibility and legibility across all platforms.
For the logo, the clear space (x) is the height of the counter in the O. The dot between the logos should be the size of the dot on the J.
.png)
For uncommon logomark sizes, please first size the maximum text height (cap-height or x-height, whichever applicable) of the partner logo to the x-height of the Jow logo (h). Then, center the partner logo vertically.
However, the max height of the partner logo should still not exceed 5h.
The max height of the partner logo should still not exceed 5h.
2017-2025 © Jow
.jpg)