Jow’s main brand color is a vibrant orange called “Jow Orange.” Primary and secondary color palettes should be used in the majority of brand executions in order to ensure brand recognition. Cream should be applied in every execution to balance out the bold tones (see details in following slides).

The tertiary palette may be used in certain cases such as apps, websites, and any time when the primary and secondary colors feel too restrictive.

The blue highlight can be used sparingly on frames, circles, and highlighting certain words.