Essence
01
Core identity
02
Logo
Design elements
03
Color
04
Typography
05
Patterns & Frames
Expression
06
Photography
Essence
01
Core identity
02
Logo
Design elements
03
Color
04
Typography
05
Patterns & Frames
06
Design Elements
Expression
07
Photography
08
Applications
Core Identity
Download Brand GuidelinesJow is a weekly meal planning and grocery shopping app that recommends recipes and allows you to order ingredients from your favorite nearby store.
We take the stress out of cooking and shopping, supporting families and couples with busy lives to prepare and enjoy easy, delicious meals together at home. Jow helps to create more quality time with the people you love.
Attributes
01
Joie de Jow
Or, ‘the exuberant enjoyment of life’. Jow is here to champion the pleasure of food in everyday life, and share it with every parent, child, boyfriend, grandma, friend and dog.
We are optimistic, yet grounded, finding the joy in the little moments – the smell of simmering onions, a glass of wine with a friend. We’re alive, organic, and real.
02
Woven
Jow is a service that weaves around you, your life, and your home, creating an invisible aura of support that helps you make the most of every week, day, and hour. We connect tastes, cooking level, and budget to easy delicious recipes that are all instantly shoppable for home delivery or pick up.
Through food, Jow repairs the missing link in busy lives and brings people together.
03
Tac, nailed it!
It’s that feeling when you manage to whip up a delicious chicken stir fry in 30 minutes flat, that the kids actually enjoy. It’s that bubbly golden brown cheese crisp on top of your mac. With a little help from Jow, meals become more than just food – they’re satisfaction guaranteed.
Vision & Mission
Vision
A future where there’s always time for the best things in life; family, friends, and food.
Our vision recognizes the possibility of technology to relieve the burden of work in the home, making room for more balance and choice in life overall. We’re just getting started with cooking and shopping.
Mission
Create the simplest way to plan meals and shop for groceries to ease the burden on busy households everywhere.
Our mission embodies our approach and honors our purpose. It defines our priority – removing the pain points of shopping and cooking to help people enjoy more of the benefits of a homemade meal and experience less of the hassle.
Create the simplest way to plan meals and shop for groceries to ease the burden on busy households everywhere.
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Values
01
Sustain Life
We sustain life through food, and take this responsibility seriously. Customers trust us to create nutritionally balanced recipes and we don’t compromise on quality. We respect our connection to the food system and the earth and work to minimize harm and reduce waste.
02
Stay Rooted
We are an ambitious company. We’ve much to be proud of — and much left to do. But our recipe for success is to always stay humble and true to our roots. No matter our growth, we remain self-aware, respectful of our role in people’s lives; they’re the stars of their own show.
03
Grow Smart
We create intelligent, curious and responsive products, and are constantly looking to improve.We design for efficiency and simplicity, not addiction.
04
Accessible To All
Neither disruptive or exclusive, we open up the possibilities of technology to everyone, working to solve everyday challenges for the masses.We seek to build a coalition of cultures, races, minds, and backgrounds that reflect the diversity of our customers and markets.
05
Joie de Jow
Beneath everything we do is our belief in the good life. From our company culture to our tone of voice, we are an optimistic bunch who want to make the day a little brighter. Life is so much more than work and we do the best we can to acknowledge that.
2017-2025 © Jow
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